One line. Nearly nine minutes of attention.
klaklak is a chat site where people open a room and stay. There are no banners, no pop-ups and no tracking pixels - only a single line of text under the message box. You can have that line.
That is the whole format. It never appears inside the conversation, it never covers anything, and it never moves while someone is typing.
The numbers
Measured with Clicky, our own analytics, over the 13 full days from 2 to 14 October 2026 - ask us for the current fortnight and we will send you the screenshot.
In September the average visit lasted ten minutes; over these two weeks it was 8:40. We changed every figure on this page with it rather than keep the nicer number. The busiest moment so far had 50 people in the rooms at the same time, on 6 October.
How often your line is actually seen
This is the part most advertising pages leave vague, so here is the whole arithmetic.
There are four places in the rotation and every line holds its place for 10 seconds, a sponsor's and ours alike. So one full round takes 40 seconds, and on paper a visit of 8:40 runs about thirteen rounds.
On paper is not what we sell. The line holds still while somebody is typing, and a view only counts while the chat is actually on screen: a phone in a pocket or a tab in the background counts for nothing. Counted that way, on 14 October, the first full day of the current rotation, every place was seen about 5,100 times by about 575 visitors: roughly 9 times per visit, not 13. These are the numbers below.
Because every place gets the same time, your share of the screen is exactly the share of places you buy. Against roughly 14,500 visits a month:
- Listed - one place, a quarter of the time: about 2 minutes of a visit, seen about 9 times, about 130,000 views a month
- Featured - two places, half the time: about 4 minutes of a visit, seen about 18 times, about 260,000 views a month
- Solo - all four: on screen for the whole visit, about 8:40, nobody else in between
Read those as frequency, not reach. It is the same roughly 14,500 visits either way; what you are buying more of is how often the same reader sees you, not how many readers there are. An advertising page that quotes only the big number is hoping you will not make that distinction. It is also why we put the minutes first: a faster rotation would give you a bigger number of views without giving you a second more of anybody's attention.
Our audience is worldwide. Over the last month the line was seen most in the United States, China, India, Japan, the United Kingdom and Hungary.
How often people click
One line in the rotation has the sponsor format now, with the Ad label, and it is a test: it is for MarSoleil, a car-rental site run by the same company as klaklak. So read this as a measurement, not as a happy customer.
Since we started counting on 28 September, 0.42% of its views were clicked: 263 clicks on about 63,000 views. Our own lines in the same rotation get 0.17 to 0.24%. The clicks came from all over, with China, Japan, Vietnam, Afghanistan, India and Germany at the top, which is what the country targeting below is for. Clicks are counted in the browser, like the views, so take them as a close estimate rather than a meter.
What it costs
Per month, per place. No auctions, no bidding, no minimum spend.
Listed
€49
per month
- One of the four places in the rotation
- A quarter of the screen time, about 2 minutes of every visit
- Pick the countries you want
- Change your text whenever you like
Featured
€149
per month
- Two of the four places, so your line shows twice as often
- Half the screen time, about 4 minutes of every visit
- Pick the countries you want
- Change your text whenever you like
Solo
€650
per month
- Your line and nothing else, in every room
- All of the screen time, the whole visit of about 8:40
- No rotation, no competitors, nobody in between
- Named as our sponsor on this page
There are four places in the rotation and never a fifth, so a Featured sponsor takes half of them and two Featured sponsors fill the site. That is also why Solo costs what it costs: it takes all four places at once, and it has to be worth more to us than a full house, or selling it would lose us money. There is one Solo place, and while it is taken nothing else is for sale.
What that works out to: Featured is under €0.60 for every thousand times the line is seen, which is under what a banner costs on a general website that nobody looks at, and a long way under the €20 to €40 a newsletter sponsorship costs. But per thousand views is the flattering way to count it, so here is the other one: Featured is about €10 per thousand visits, and a visit is somebody who stayed nearly nine minutes. Judge it on whichever of the two you believe; we would rather hand you both than pick the kind one.
Three months at once: 10% off. A year: 20% off. Prices are excluding VAT. You get an invoice from Hertge VOF and pay by bank transfer; inside the EU with a valid VAT number the VAT is reverse-charged. Month to month, no contract, cancel by not renewing.
Country targeting, at no extra cost
We know which country a visitor is in before the page is built, so your line can be shown only where you sell. Name the countries and we set it up. Everywhere else your place goes to one of our own lines, so the views we report are only views in your countries. It costs nothing extra, and it means you are not paying for attention you cannot use. Bear in mind that it makes your numbers smaller: ask us for the share of a country before you choose.
What we will not take
We would rather say this up front than argue about it later. We do not accept:
- Gambling, casinos and betting
- Adult content
- Selling followers, likes or engagement
- Essay and thesis writing services
- Binary options, trading signals and crypto schemes
- Anything that needs a visitor to hand over a password
And one thing you should know before you write: every
sponsor link carries rel="nofollow sponsored", as Google requires of paid
links. If you are buying a backlink, this is not the place. If you are buying attention
from people who are reading, it is.
How it works
- You write to us with what you sell, the line you want (about 40 characters, so it fits on one line on a phone; we will help you get it there), the link it should point to, and the countries and the number of months.
- We answer within two working days, in English or Dutch, and say yes or no plainly.
- You get an invoice. Your line goes live once it is paid.
- Each month we send you the number of views and the number of clicks. If it did not work for you, do not renew - there is no contract to get out of.
Or just ask what the current figures are. We will tell you, even if you do not buy anything.
Not a business, just want to help?
klaklak is free and has no accounts, no adverts in the conversation and nothing to install. If you use it and you want it to stay that way, you can chip in once or a small amount each month. Nothing is locked behind it: no badge, no extra features, no room you can only enter if you paid. Everybody gets the same site.